This short animated PSA reminds Canadians of some simple essentials that can help keep your household prepared in emergency situations.

Produced for The Canadian Red Cross’ digital channels with funding from Public Safety Canada as part of the ongoing effort to help Canadians prepare amid ever increasing extreme weather conditions and emergency situations.

Made from photographing some household items and bringing them all together in After Effects. I was very happy to get the freedom to conceive and execute this project and happy it worked out. The technique made it relatively simple to make alternate language versions to reach broader audiences.